Why choose NIU.

Unique quality and visual appeal. 100% Made in Italy. Minimal, lightweight design.

NIU is a young brand of aftermarket alloy wheels, born and developed in Italy, from the extremely clear ideas. A few strokes, strong and well defined, create the brand identity: Made in Italy as a key feature, quality of materials and manufacture, minimal and resolute design. Values and reliability that NIU associated with a meticulous design to reduce weight of each model and a technology updated to the latest generation of cars available. The four models of alloy wheels leave their mark, thanks to a range of shapes to suit many different personalities, to satisfy the desire to stand out and stay ahead


ISO 9001 certified. 100% Italian design and production.

All NIU models are designed and manufactured in Italy with ISO 9001 certified process, to warrant a higher level of quality control.

Italy is synonymous with high quality products, leader in elegance and style of design, and is distinguished by the excellence of the materials employed and the skill of the professional production processes.

This value allows us to provide our customers with an alloy rim that summarizes all the best of Italian production and quality, fully deserving of the label “Made in Italy”.

High quality
Minimal design


Linear elegance. Central cap tone over tone.

Minimalism brings everything to its essential qualities to achieve simplicity. That’s why the design of NIU wheels focuses on the relations between perfect surfaces, elegant lines and a careful study of the blanks. An example it’s the refined central concavity of each NIU model.

Clean shapes and attention to every details go at the same pace, as revealed by the aesthetic particular of the central cap. Both the silver version and the black play tone-on-tone with the elements of the brand, alternating smooth and matt surfaces.


15% lighter than similar models. Optimized through FEM analysis.

Why lighter is better? A light rim results in a lower overall mass, increases performance and reduces fuel consumption. During braking, also provides a lower rolling resistance, improving safety.

Creating virtual prototypes reduces the time required to obtain the ideal wheel, allowing us to define optimized lines both in shape and weight, to apply quickly and effectively every changes and to improve the final result.

Light weight
Applied tech


H2 & EH2 + runflat rims. Optional mounting valve with gauge tire pressure. OEC versions compatible with the original cap.

NIU wheels are designed for mounting runflat tires. They have the EH2 + channel type indeed, with a particular profile that allows the tires not to go out of the rim (bead loosening) in case of sudden loss of pressure.

NIU wheels are designed to be fully compatible with the different systems of automatic tire pressure monitoring (TPMS) and with the European laws concerning road safety.

Each NIU model is available in OEC (Original Components Compatibility) version to apply the central cap of the wheel as mounted by the automaker.


UNIUM® aluminium alloy

UNIUM® alloy contains aluminium, silicon and manganese: it is injected into the mold using gravity technology. This process allows to reduce the residual stresses generated in the production phase which the rim is subjected. The result is an extremely strong and resilient wheel, yet lightweight.

Productive excellence
Sizes & applications


3, 4 and 5 holes versions. Sizes from 14" to 19". Model available for wide range of cars.

From small city cars to luxury sedans, NIU range of models can fit most of the available cars on the market. So, the only problem is to choose the one you prefer to join your style.